West End Tennis Club

|
Prepared By: |
The Committee |
|
|
July 2005 |
|
This documentation and
information herein is the property of West End TC and all unauthorised use
and reproduction is prohibited. |
Table of Contents
1.
Summary.............................................................................................................................. 3
1.1 Club Aims.............................................................................................................. 3
1.2 Development Summary................................................................................ 3
1.3 Financial Summary....................................................................................... 3
2. Background..................................................................................................................... 4
2.1 Introduction...................................................................................................... 4
2.2 Club History........................................................................................................ 4
2.3 Recent Events..................................................................................................... 4
2.4 Incorporation................................................................................................... 6
2.5 Testimonials...................................................................................................... 6
2.5.1 LTA County Development Officer, Mandy
Martin.................................... 6
3. Development Plan........................................................................................................ 7
3.1 Opportunity Analysis................................................................................... 7
3.2 Competitive Analysis.................................................................................... 7
3.3 Promotion & Marketing.............................................................................. 7
3.4 The Court Situation...................................................................................... 8
3.5 LTA Consultant Reports............................................................................. 8
3.5.1 Court Survey – Materials Science
Consultants....................................... 8
3.5.2 Floodlighting Survey – Ayrlect Associates............................................... 8
3.6 Court Development Works &
Suppliers............................................. 9
3.7 Risks & Issues...................................................................................................... 9
4. Financial Plan.............................................................................................................. 10
4.1 Financial Plan Support............................................................................. 10
5. Membership..................................................................................................................... 11
6. Aims & Objectives...................................................................................................... 12
6.1 Objectives........................................................................................................... 12
7. Club Management....................................................................................................... 13
8. Tennis Development.................................................................................................. 14
8.1 Coaching............................................................................................................. 14
8.2 Competitive Tennis & Related
Events................................................ 15
8.3 Tennis Team Activities............................................................................... 15
8.4 Potential Complimentary Sports
Developments..................... 15
This Court Development Plan relates to the site and activities of
the West End Tennis Club,
The membership numbers have been sustained at the Club despite the lack of what would be recognised as modern facilities. This shows that there continues to be a real need for this tennis facility for the local community, which contributes significantly to its leisure and health needs.
This plan gives a focus to the urgent need to upgrade the tennis court facilities and should allow others to review and give their support to the plan.
The overall aim of this Court Development Plan is to place West End Tennis Club in a position, now and for the foreseeable future, as a viable operation providing facilities for junior, senior and family based tennis as well as related sports and social activities.
The Club intends to carry out the following works.
Court Base £12,500
Court Carpet £34,000
Floodlighting £17,500
Sub Total £64,000
VAT £11,200
Total £75,200
This plan to upgrade the court playing facilities and to provide
floodlighting at the Club is proposed to be funded in three ways, firstly from
Club funds and membership fees. The
Second part will be through LTA loan funding.
The final and essential funding must be through grant funding of
£45,000 and the proposal is that this be from three sources, Club Vision
(£7,000) the LTA (£15,000) and Sportscotland (£10,000).
WELTC Funds £13,200
Club Vision £7,000
LTA Loan £30,000
LTA Grant £15,000
sportscotland Grant £10,000
Total £75,200
It is felt that this project and its associated funding are achievable and overall a very worthwhile cause for the benefit of sport and the local community.
introduction
The West End Lawn
Tennis Club is located at
From local
records West End Lawn Tennis Club has been in existence since 1900 when the
address was listed as
In 1990 new
courts were installed at the Club and this caused renewed interest in
tennis. The membership grew and the Club
was supporting a number of players of note, as well as league teams and was
able to host local tournaments for
The growth of
the Club was then followed by a period when it was almost at the point of
closing its gates. This had been brought
about by a number of factors, including the loss of the tennis coach, changes
in the Club’s Committee affected by modern day time pressures, and more
significantly vandalism to the clubhouse.
It was recognised by a small number within the Club that if the
situation was to change then action was required. The Clubhouse was secured and with
cooperation from other agencies the youth in the area have become involved with
the Club, using the tennis facility rather than abusing it.
The first step
on the way to recovery was the appointment of a part time Coach to the
Club. This person, a qualified tennis
Coach, has formed a focus for many of the tennis developments within the
Club. Details of the current arrangement
with the Coach are given later within this plan. This coach engagement proved to be successful
for both parties, with the Club seeing more junior and family members and the
coach being presented with a Scottish Tennis award for “Services to Tennis”. Another move made at that time was the
reduction of fees for membership, this was done in the light of the facilities
on offer, most significant of which was the lack of a clubhouse. Both of these actions were taken by the
committee at that time to consolidate the Club’s situation and various other steps
were taken to develop the membership and with the help of the coach the
membership almost trebled.
The next step
was for the Committee to try to meet regularly, to monitor the Clubs’
activities and to make plans for the future.
In doing this the Club engaged with agencies from Dundee City Council
and Scottish Tennis as ways of seeking support and guidance. This has proved to be very helpful,
especially in the encouragement given with such statements as “…your Club has great potential to develop
and obtain funding…”
With the Cub’s centenary approaching in 2000 this was used as a focus to raise funds and engage the whole membership in a number of projects. These projects included the erection of new perimeter security fencing, clearing the grounds, re-establishing the gardens, renovation of the main clubhouse, and most importantly refurbishing, as far as possible, the courts. The Centenary event, which was well attended, was supported by the LTA and the Club welcomed a number of local tennis players, past and present, as well as Doddie Weir of Scottish Rugby fame. These activities along with others such as securing “Awards for All” Lottery funding for short tennis equipment and coaching programme enabled West End to be nominated “Scottish Club of the year 2000”.
After the Centenary
Celebrations the Committee put on hold any grand plans for the Club until there
was some period of consolidation. This
was done in light of recent fluctuations in the membership and the problems of
Club security and vandalism. The Club continues
to be secure and there has been no evidence of vandalism. With these changes the Committee felt that
the development of the Club could continue in ways which would support the demand
for tennis and related sporting/social activities in the area. The Committee was supported in this by the
local Community Council who felt that the facility was a significant asset to
The next significant
developments were undertaken in 2002 when the Club successfully applied to
“Awards for All” Lottery funding to re-establish the Dundee City Tennis
Tournament for junior and senior school age children. This was undertaken at the same time as the
renewal and refurbishment of the court sports fencing and associated retaining
wall. To tackle the sports fencing
project the Club was able to attract Club Vision funding to support some of the
material costs. The outcome of these
projects was a very successful tournament in 2002 open to all players in the
During these years of
continuous development the membership of
Many recognise the Club’s
recent past has been a real success story but it now faces it’s most
significant challenge of this its second century, one which will mean the
difference between survival and closure.
It is however with the recent past in mind and its many small successes
in doing what has been considered to be the right things that the Committee is
confident that the Club will gain the support required for the Court Development
Project.
In parallel with the Court Development the Club is in the process of incorporation. This is being done based on Scottish Tennis, local advice and the consensus within the Club that it is the appropriate method of operation for the Club. With this the Club will in future be known as West End Tennis Club and the management is discussed in a later section of this document.
The incorporation is also timely in terms
of the Club’s development plans and ownership of the Club’s grounds. The position of ownership has been
established and will be used as guarantee for any successful loan application.
The following are comments from supporters of West End Tennis Club related to its recent activities and plans for the future.
“Facility development is one of the Lawn Tennis Association’s (LTA)
key priorities especially floodlighting of courts.
I wish them every success in this project.”
planning
This Court
Development Plan relates to the site and activities of West End Tennis Club,
From the growth followed by stability in
the membership over recent years it has been shown that despite the limited
facilities and deteriorating court condition on offer at the Club there is a
strong demand for tennis. There is
therefore an opportunity to capitalise on this demand and through the provision
of improved facilities, have more people of all ages actively involved with tennis. This proposal fits well with the sports
strategy for the local community.
The key objective of the Club, which would
be enabled through the implementation of this plan, is to provide a centre for tennis
and related sports in the west end of
The Club does not face direct competition to
the proposed tennis sports facilities and its objectives in the west end of
|
Organisation |
Location |
Sporting Provision |
Cost |
|
|
|
Tennis and related |
100% |
|
|
Invergowrie |
Tennis |
175% |
|
|
|
Tennis and others |
200% |
|
Swallow Hotel |
Invergowrie |
Fitness |
400% |
Table 3: Competitive Analysis
As can be seen from the table above the Club would be able to offer a unique resource in the area, at a very competitive price.
If this plan is to succeed then the concept, facility, and tennis must be marketed and sold at the right price to an increased membership. To do this the Club programme would include open days, recruitment events, advertising through leaflets, newsletters and local press. The marketing of the Club would be channelled through local community groups, health centres, council resources, schools and universities.
It has been recognised for some time by the Club Committee that there would be a need to replace the present court surface. This replacement surface is now essential to continue playing competitive and even social tennis.
At present the Club has four artificial grass courts. These courts were laid in 1990 and in recent years have undergone major repairs no less than four times at significant cost to the Club. On three of these occasions a professional sports surface construction company was used but this has not been sufficient to address the current problems.
Given the usage of the courts it was expected that the surface carpet should now be replaced. This is a project expense that the Club would have been able to support if it were not for the frost-heave problems with the base and the Lawn Tennis Association’s (LTA) requirements to install court floodlighting in order to qualify as a priority project.
The base for the courts was also laid in 1990 and it has been found to be inadequate for the local frost conditions. This was confirmed by the LTA sponsored survey of the courts, which recommended that the base should be replaced to their recommended construction specification. This is an additional, unexpected cost which the Club is facing as the life of the base should be more than 25 years. These problems have arisen despite the Club using LTA advice and recommended contractors.
It is now LTA strategy and policy only to support the development of tennis facilities based on the installation of floodlights or covered courts. With this in mind the Club has also included within this plan proposals for the installation of floodlighting for three of the four courts. This is an additional resource improvement but one which the Club had not envisaged and one which it cannot fund wholly from its current resources.
In 2003 the Club through the County
Development Officer was visited by LTA consultants to review the court and
floodlighting situation. The major
points from their reports are as follows.
The consultant made the following points as
a result of his visit and more detail is available in the report.
·
Due to the carpet lifting and
for safety it was recommended that court number one should be taken out of use
until repairs were carried out.
·
The court base has been subject
to frost heave due to insufficient foundation and it was found that 50mm was
used, not the recommended 250mm.
·
A recommended construction
company should be used. (eg SEPA)
The consultant made the following points as
a result of his visit and more detail is available in the report.
·
Planning permission for
floodlighting of the total area will be difficult and an installation for
floodlighting three courts is recommended.
·
The electricity supply to the
Club may have to be upgraded.
·
A recommended construction
company should be used.
The list of project works proposed as part of this court development plan is given below along with the costs associated.
·
Court
Base £12,500
·
Court
Carpet £34,000
·
Floodlighting £17,500
Sub Total £64,000
·
VAT £11,200
Total £75,200
In addition to the projects listed the Club plans to continue to upgrade and renovate the Clubhouse and £1000 is budgeted for this in the financial plan which is detailed in section four of this plan.
The suppliers the Club has used at this stage for estimations for the various court development works are listed below.
·
Court
Carpet
· Floodlighting DC Lighting Services Ltd
Alternative suppliers have and will continue to be consulted to ensure the best value for the Club and the various funding bodies.
This plan may for some seem ambitious in terms
of the project works and spending but this reflects the benefits which are
outlined. This development plan proposed
is to equip the Club with the playing facilities for tennis and other sports in
an area where strong demand has been shown over a number of years. This provision will ensure the Club’s future
for decades to come.
In proposing this plan the Club is intending to contribute to its success and funding with its own moneys, future fund raising, and through a loan arrangement guaranteed with the Club’s site ownership. This means that the membership, as with other projects, have taken a stake in the success of the venture and are not expecting the results to happen without some serious efforts on their part.
planning
The financial plan to support this project
is given below.
|
Year |
2005 |
2006 |
2007 |
2008 |
2009 |
Total |
|
Income |
|
|
|
|
|
|
|
Membership Fees |
6,500 |
8,000 |
8,500 |
9,000 |
9,500 |
41,500 |
|
Fund Raising |
|
3,500 |
1,500 |
1,500 |
1,500 |
8,000 |
|
Total |
6,500 |
11,500 |
10,000 |
10,500 |
11,000 |
£49,500 |
|
Expenditure |
|
|
|
|
|
|
|
Clubhouse |
|
1,000 |
|
|
|
1,000 |
|
Running Costs |
3,000 |
3,500 |
3,500 |
4,000 |
4,500 |
18,500 |
|
Loan Repayments |
|
|
3,000 |
3,000 |
3,000 |
9,000 |
|
Sinking Fund |
|
3,500 |
3,500 |
3,500 |
3,500 |
14,000 |
|
Total |
3,000 |
8,000 |
10,000 |
10,500 |
11,000 |
£42,500 |
|
Net Cash in/(out) |
3,500 |
3,500 |
0 |
0 |
0 |
£7,000 |
|
Project Costs |
|
|
|
|
|
|
|
Base |
12,500 |
|
|
|
|
12,500 |
|
Carpet |
|
34,000 |
|
|
|
34,000 |
|
Flood Lighting |
|
17,500 |
|
|
|
17,500 |
|
VAT (Court Dev) |
2,188 |
9,012 |
|
|
|
11,200 |
|
Total |
14,688 |
60,512 |
0 |
0 |
0 |
£75,200 |
|
Project Funding |
|
|
|
|
|
|
|
WELTC Funds |
7,688 |
5,512 |
|
|
|
13,200 |
|
Club Vision |
7,000 |
|
|
|
|
7,000 |
|
Loan (LTA) |
|
30,000 |
|
|
|
30,000 |
|
Grant - LTA |
|
15,000 |
|
|
|
15,000 |
|
Grant - Sportscotland |
|
10,000 |
|
|
|
10,000 |
|
Total |
14,688 |
60,512 |
0 |
0 |
0 |
£75,200 |
|
Balance |
0 |
0 |
0 |
0 |
0 |
£0 |
Table 4: Financial Plan Analysis
The membership and fee incomes will be increased as part of this plan but the estimates are considered conservative at this stage. This will be done by an initial increase in the fees of 20% based on the new courts with floodlighting and through increasing the membership numbers.
The Club will make use of its own funds set aside over recent years and will continue with fund raising over the coming years to provide project contingency.
The Club will take on a loan from the LTA and arrange to have this guaranteed with the Club’s site ownership.
Further the Club will seek and secure grant
funding of £32,000 as listed below.
planning
In recent years there have been around 100 members
of the Club. This is made up of all ages
and abilities, with the youngest coaching pupil at five years of age and the
oldest player a lady in her eighties.
Should the development plans be progressed it is expected that this
number would increase and the local community would benefit in terms of its
general fitness and social interaction.
|
Ages |
Male |
Female |
Totals |
|
0 – 16 |
26 |
16 |
42 |
|
17 – 39 |
11 |
8 |
19 |
|
40 - 65 |
10 |
17 |
27 |
|
65 + |
1 |
2 |
3 |
|
Totals |
48 |
43 |
91 |
Table 1: Current Membership Analysis
From Club records the membership had declined to the low in season 1996/97 which coincided with the departure of some of the Club’s long standing committee members. The facilities of the Club had also been allowed to deteriorate and the growth since may be attributed to activities such as renewing the nets at the start of the season in 1996.
|
Season |
Membership |
|
1996 – 1997 |
52 |
|
1997 – 1998 |
79 |
|
1998 – 1999 |
111 |
|
1999 – 2000 |
98 |
|
2000 – 2000 |
118 |
|
2000 – 2001 |
111 |
|
2001 – 2002 |
107 |
|
2003 – 2004 |
102 |
|
2004 – 2005 |
91 |
Table 2: Recent Membership Figures
It should be recognised that the Club has developed the facilities to the best of its abilities with very limited resources. This is highlighted elsewhere in this document and may be summarised in the list of projects below.
· Security Fencing installation 2000
· Mini Tennis equipment provision 2000
· Sports fencing renewal 2002
·
One further point in the Club’s favour is
the sentiment and good will with which it is held by some of the local community
who have grown-up and grow old playing tennis at
In summary despite the limited development of the facilities and the deteriorating state of the courts membership has been sustained. This clearly demonstrates the demand for a tennis sports facility in the area.
Supporting strategy
The
overall aim of this Court Development Plan is to place West End Tennis Club in
a position, now and for the foreseeable future, of a viable operation providing
facilities for junior, senior and family based tennis as well as related sports
and social activities in the west of
To achieve the
overall aim stated above the following are the immediate and medium term objectives
of the Club.
In order to assess
the success of this Court Development Plan, its implementation and execution these
objectives would be specified in more detail by the Club. The attainment of these objectives would be
part of the measures placed on the Head Coach, as well as the overall
management board which would have responsibility for the steering and overall
strategic direction of the Club.
supporting strategy
The Club is currently run as a voluntary sports facility and this may not be consistent with the needs of today. The Club’s committee is therefore in the process of incorporation. This will mean that the Club will become a company limited by guarantee and be managed by a Board of Directors appointed by the membership.
These Directors will be responsible for the overall management and financial viability of the Club with the development of tennis being led by a Club Captain / Head Coach. The directors will set policy, rules and regulations for the Club and support the Head Coach in his/her development work.
The board would be responsible for the engagement of the Head Coach who would be retained on a service basis. This Head Coach would be responsible for the club’s tennis coaching, which would be his/her own to develop as seen fit for the period of the appointment.
It is understood that the success of the Club is related to the management ability of its Board and to this end the assistance of other external agencies will continue to be sought, specifically the County Development Officer and through this CDO the resources of Scottish Tennis and the LTA.
It is expected that the Head Coach would be fully qualified with a LTA license and be comfortable in building a supporting sports infrastructure including coaching assistants.
The Head Coach may sponsor and be supported by a development committee made up of the Club’s team captains and a junior committee whose role would be to ensure that some junior members help direct the Club and to gain experience in the Club’s management.
It is recognised that it is through the abilities and enthusiasm of the Head Coach and their relationship with the Board, that the Club will achieve its aims. It is felt therefore that a critical element to the success of the Club is the appointment of the Head Coach.
supporting strategy
The main activity of the Club is tennis and
over the playing season the Club offers a number of opportunities to play
tennis in a coaching, competitive or social environment. Each of these approaches help towards
improving the tennis playing standard at WETC.
Even the more social events help to encourage those who would not
normally get involved with the sport to take up a racket and have a hit. The Club is affiliated to the Lawn Tennis
Association (LTA) through Tayside Tennis and Scottish Tennis.
One of the objectives of this plan is to
outline how the tennis activities could be improved and extended to meet the
needs of present and future members. To
do this the potential of the Club must be explored and an inventory of the
resources developed including the facilities, members and finances. With this and an understanding of the tennis
needs of the current membership, potential coaching schemes may be identified
and marketed through the Club. This
should be done in partnership with local schools, universities and the local
authority.
The Club through the relationship it has
with a qualified coach has provided coaching to various levels of ability. Currently and in recent years coaching has
been provided on a weekly basis to junior beginners, junior improvers, ladies
and families with sessions to suit each.
In addition to this the Club has offered junior coaching at the school
vacation times of spring, summer and autumn and these activities have been well
attended. This coaching is provided on an hourly basis at very reasonable rates
and there is no formal contractual arrangement with the coach. This coaching provision and general
development by the coach has however helped to increase the membership over
recent years and this was recognised in 1997 with a special award for services
to tennis being presented to the coach.
Each year the Club has provided a number of
juniors for successful selection for the District and Regional coaching. This has lead to further selection for some
junior members for national coaching.
These members have gone on to compete in various local and district
tournaments. The County Development Officer
has also given guidance on how to develop the coaching further with suggestions
from Dunlop, Nestle, Yoplait and other national schemes. The Yoplait scheme as well as the Nestle
Ladder has been running within the Club with inter-club singles matches also
taking place. In addition, the club has hosted
the Dundee Tennis Development Group’s Starter Tennis initiative. From the current coaching position it is felt
that there is demand for additional provision and ideas in this regard include
those listed below.
Potential tennis coaching developments for
junior and senior players:
·
Mini tennis and associated
starter tennis tournaments
·
Ladies morning sessions with
crèche
·
Veterans tennis
·
Tennis for the disabled
·
Schools and University tennis
sessions
The WETC tennis event calendar runs from
April to October and starts with an “Open Day” which is normally held in
May. Since its inception the event has supported
the LTA’s “Play Tennis” initiative. This
event is able to offer prospective members a chance to take part in coaching
and fun tennis events and to raise funds for the Club. It is normal for the Club to organise two
“American Tournaments” during the tennis season and again these are a mix of
serious and social tennis along with a day out for the family and some fund
raising activities.
The most serious tennis activity run internal to the Club are the Club Championships when the Club trophies which in some cases date back to 1903 are contested. These Championships include competitions in the categories of junior boys and girls, singles, under 12 and under 18 as well as adult gents and ladies singles, doubles and mixed doubles and masters doubles. The format for these is knockout competition with the exception of the under 12 juniors which is a round robin format. The conclusion of this activity is a Finals Day with a social and fund raising BBQ for all, which is held in August just before the start of the school term.
Potential competitive tennis developments
for junior and senior players:
·
Internal leagues for juniors
and seniors
·
Team squad tennis with advanced
coaching
·
Extended tennis season with
floodlighting
·
More accessible competitive tennis
for non-members
·
Social tournaments with BBQ and
other activities
For many years the Club has supported a
number of teams within the Midlands Counties of
The site in
The Club could take advantage in the future of the facilities available to offer additional sporting opportunities to its members with such sports as table tennis.
To make most use of the Club’s facilities it is felt that strong links should be made with the local community and such groups as listed below.
· Local schools
· Local authority
· Dundee Universities
· Local health centres
· Local businesses